ZTE’s Plan to Be the Next Samsung

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ZTE just became the official smartphone of the New York Knicks.

By itself, the announcement — made Monday in grand fashion at Madison Square Garden with team alumni present — is just another corporate sponsorship in the long, checkered history of corporate sponsorships. But for ZTE, the Chinese cellphone manufacturer on a mission to pave inroads into the U.S., it’s a key stepping stone toward success Stateside.

The Knicks sponsorship follows partnerships with the Houston Rockets and Golden State Warriors, and gives ZTE more visibility in a smartphone marketplace that’s already oversaturated. From Samsung, LG and Sony to Motorola, HTC and Google itself, there’s little room in the Android market to stand out. Up until now, ZTE — if it was known at all — was known for cheap but respectable smartphones (what the company calls “affordable premium”) and white-label models built for retailer or carrier brands. Read more…

More about Mobile, Smartphones, Marketing, Tech, and Zte

via Mashable http://ift.tt/1zBhs2a

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