«Being an entrepreneur isn’t an easy job,» says Andres Teran, cofounder of Toplist, a social shopping recommendation startup. «There are moments that you have nothing and feel like things are never going to getting better.»
Teran is referring to the days before his company’s vital pivot point, when he and his team had dedicated their lives to creating a site they loved with features they themselves would want.
«Toplist, before being an app, was a website where people shuffled around cool products curated by their own interests,» says Teran. «We worked hard to develop this cool site with great features that showed amazing products. After we launched the site, though, we noticed people didn’t use all the great features we had built for them. They weren’t engaging with the amazing content we had curated for them. Worst of all, they weren’t coming back to use our service.» Read more…
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Andrus Reveron 